TV-Series
Description
Iori Hashima is a major supporting character in the anime Saekano: How to Raise a Boring Girlfriend, serving as a complex figure whose pragmatic philosophy directly challenges the idealistic passion of the protagonist. He is a third-year student at Sakura Ryō High School and the older brother of Izumi Hashima.

In terms of appearance, Iori is a tall young man, standing at 175 centimeters, with a handsome and composed look that many of his peers notice. He has short, messy reddish-brown hair, purple eyes, and a distinctive beauty mark under his left eye, which contributes to his generally cool and charismatic presence. His voice is described as clear and somewhat high-pitched for a boy, adding to his refined image.

Personality-wise, Iori is defined by his sharp business acumen and a deeply pragmatic, profit-driven mindset. On the surface, he is friendly, charismatic, and soft-spoken, which allows him to build a vast network of contacts. However, beneath this amiable exterior lies a calculating individual who tends to classify people into categories of useful or useless for his goals. He is openly ambitious and honest about his desire to turn his otaku interests into a successful and influential career, prioritizing reputation and financial gain over artistic purity or genuine friendship. This utilitarian approach often leads to him being seen as manipulative, cold, or even a poser by those who value passion over profit, as he is more interested in the networking and status that come with being an otaku than in championing the art form itself.

Iori's background is deeply rooted in the doujin community. He is the former leader and representative of rouge en rouge, one of the most famous and prolific doujin circles in the scene. Through this role, he cultivated an extensive network of industry connections, including relationships with famous manga artists, animators, and other key creators. His journey in the story begins when he moves from being a rival to an integral part of the main cast. After stepping down from his leadership role in his own circle, he joins the protagonist's game development group, blessing software, as its producer and director for their second project. He also takes on the role of producer for the band icy tail, further demonstrating his influence in the creative field.

Iori's role in the narrative is primarily to act as a rival and a foil to Tomoya Aki. Their history is significant as they were once best friends, having met in their first year of middle school and bonded over their shared love for anime and games. Tomoya initially admired Iori for his confidence and ability to connect with others, but their friendship fractured when Tomoya realized that Iori saw creative work and relationships primarily as tools for personal gain. Iori values results and commercial success, while Tomoya is driven by a passionate, almost idealistic love for the medium. This fundamental difference in values creates constant tension and rivalry between them, particularly as they compete for talent and recognition at events like Comiket.

Iori has several key relationships that define his role. His relationship with Tomoya Aki is the most important, moving from a close friendship to a professional rivalry filled with mutual respect and distrust. He sees great potential in the artist Eriri Sawamura, knowing her secret identity as the famous doujin creator Kashiwagi Eri, and repeatedly attempts to recruit her for his projects, though he is largely unsuccessful. His dynamic with his younger sister, Izumi, is also notable. He considers her a precious family member and is protective of her, even hiding the true nature of his falling out with Tomoya from her. However, he also evaluates her talents critically as a creator, suggesting that family loyalty does not overshadow his professional calculations. Finally, after he joins blessing software, the heroine Megumi Katou openly displays a strong dislike for him, likely due to his disruptive influence on the group's original dynamic.

Throughout the series, Iori demonstrates several notable abilities. His primary strength is his exceptional business sense and ability to network, as he knows many famous creators and can mobilize them for a project. He has a keen eye for talent and a sharp instinct for identifying what kind of stories and games will become commercial hits. As a producer and director, he is skilled at leading projects and using his persuasive abilities to make strategic partnerships. While he is not portrayed as a creator like the other main characters, his talent lies in his sharp mind and ability to organize, manage, and market the talents of others effectively.