Brad Ingram holds dual authority as president of Gradsheim Tech Corp and mayor of Brad City, a sprawling metropolis shaped by his corporation’s pervasive control. His face bears a congenital deformity: the right side is frozen in a grotesque Slasher Smile, which he masks during public engagements but betrays his malevolent essence when genuine amusement cracks his composed veneer. A Greater-Scope Villain, Brad masterminds schemes such as the assault on Rikka Isurugi’s family to seize her father’s robotics research, deploying loyal agents like Lauren to enact his violence discreetly. Gradsheim’s empire weaves through food distribution networks, financial credit systems, aerial transit, and militarized drone production, anchoring Brad’s dominion over the city—a domain likely renamed in his honor.

Publicly, Brad projects an image of civic virtue, disavowing ties to brutality in polished speeches while privately presiding over a shadow empire of exploitation. His fixation on eclipsing rival Allen Isurugi’s achievements, rooted in seething envy, drives his ruthless ambition. Though Lauren’s downfall disrupts his operations, Brad evades accountability, lingering as a latent threat poised to reignite conflict. His meticulous puppetry fuels the narrative’s central strife, with systemic corruption festering unchecked beneath his undiminished reign.