Marjorie Henderson Buell created Louise "Little Lulu" Moppet as a single-panel cartoon, first appearing in The Saturday Evening Post on February 23, 1935. Conceived to replace Carl Anderson's "Henry" comic strip, Buell noted a girl character could "get away with more fresh stunts that in a small boy would seem boorish."
Lulu displays intelligence, creativity, and stubborn determination. She frequently provokes conflicts with neighborhood boys to prove girls' capabilities, consistently outsmarting them through clever strategies instead of physical force. Her resilience shines in confrontations with the boys' club "The Fellers," particularly challenging their "no girls allowed" clubhouse policy, which she repeatedly circumvents. A key aspect involves her improvising imaginative stories for her mischievous six-year-old neighbor, Alvin Jones. These tales feature allegorical characters like the "Poor Little Girl" (representing Lulu) and antagonists "Witch Hazel" and "Little Itch," often embedding moral lessons or social commentary.
Physically, Lulu possesses long, curly black hair and typically wears a red dress with a matching hat and brown shoes. This iconic visual design remains consistent across most depictions.
Her closest relationships feature best friend Annie Inch, who assists in her schemes despite being less strategically inclined, and Tubby Tompkins, leader of "The Fellers." Tubby serves as both her chief rival and occasional ally, embodying a complex dynamic of friendship and competition. Her parents, George and Martha Moppet, provide a domestic backdrop, with George often becoming an unwitting subject of Tubby's detective investigations. Antagonists include Wilbur Van Snobbe, a wealthy, arrogant boy who looks down on other children, and the "West Side Boys," a gang of bullies frequently clashing with Lulu's group.
Lulu evolved beyond the initial comic strip into comic books, animated adaptations, and merchandise. John Stanley's work on the comic book series starting in the 1940s expanded her character depth and supporting cast. Stanley introduced elements like "Lulu's Diry" (diary entries with intentional misspellings) offering first-person insights into her perspective. Cultural analysis frames Lulu as an early icon of gender equality, as her stories routinely subverted gender stereotypes by demonstrating girls' competence without requiring exceptionalism. Her victories against male adversaries stemmed from ingenuity, subtly challenging societal norms.
The character appeared in international adaptations, including a 1970s anime series. Her stories were translated into numerous languages, facilitating global recognition.