Wilbur Van Snobbe hails from immense wealth, a background shaping his entitled and snobbish conduct. His family's status fuels mean-spirited and villainous actions, particularly towards neighborhood children. He notably wielded his father's influence to banish Gertie Greenbean's family from town as revenge following conflicts. His most significant rivalry is with Gertie Greenbean, who became his chief adversary after witnessing his mistreatment of others, including nearly striking Lulu during yo-yo tricks. Gloria typically receives his consistent respect, though her attraction seems linked to his wealth. Relationships with Tubby, Lulu, and others remain strained due to his arrogance and manipulative tactics. Wilbur wields intelligence and cunning, employing manipulation to achieve his ends. In "Five Little Babies," he tricked Lulu into following him on all fours with a dog lead to gain boys' club entry. This scheme backfired when Lulu orchestrated revenge, humiliating Wilbur and the boys. His character portrayal shifts across adaptations. Original comics and the CINAR animation depict him as Lawful Evil or neutral, emphasizing consistent snobbish traits. Conversely, the anime shifts his alignment to Neutral Good, presenting him as more supportive and level-headed. This change fosters improved relationships, eventually leading Tubby to accept him into the boys' club. Physically, Wilbur usually wears a purple suit, though his anime version features green. His comic hair is blonde and curly, while the anime depicts it red and wavy. He speaks with a Northern New Jersey accent. He adopts the alias "Mimi" after a bear attack damages his clothing, forcing him to temporarily assume this identity. Non-English adaptations rename him "Pepe del Salto" (Latin American Spanish) and "Plínio Raposo" (Brazilian Portuguese). Underlying motivations include a fear of failure and rejection, driving his obsession with maintaining a flawless appearance and social image. Despite negative traits, he occasionally reveals vulnerability and genuine emotion, particularly in the anime where he integrates more into group dynamics.