Bira is a sunflower character featuring distinct heart-shaped red lips. His design charmingly emphasizes numerous flower petals. He prefers bright, sunny weather and identifies sunshine as his favorite food. Camel stands as his favored color, with his birthday marked on July 29. The emoji 🌼 symbolizes him.

He shares a house with ten other characters, collectively pursuing individual aspirations. Within this group, he represents Keigo Sato of the Japanese boy band JO1. Episode 19 of the animated series depicts his fandom for the Sanrio character Hangyodon.