TV-Series
Description
Sala Itoi is affiliated with Starlet Promotion and De rêver. Born on June 17th, she is a Gemini with blood type AB. She is at least 21 during Season 1 and at least 22 in later BC content. She works as both a dress designer and an idol.

In reality, she has dark brown eyes and black hair styled in a ponytail reaching past her shoulders, typically accented with a white lace headband, straight bangs, and curled sidelocks. Her clothing reflects a modernistic style. Her virtual avatar "Sala" in Aikatsu Planet possesses tan skin, fiery orange eyes, and long curly orange hair with purple highlights extending to her hips.

Initially an idol, she shifted her focus to dress-making after developing a passion for designing Swings (idol outfits), leading her to temporarily step back from performing. Sala combines reliability—often acting as an older-sister figure—with artistic eccentricity. She exhibits intense creative passion, sometimes isolating herself to resolve philosophical questions about dresses. She frequently appears eating but struggles with cooking. Her hobbies include sewing, knitting, and detail-oriented handiwork.

In Episode 17, she resumes her idol career after resolving a personal question about her identity and passions. Her preferred Swing attribute is Cosme, and her key Dressia is Haute Couture Mirror. Her name holds meaning: "Itoi" (糸井) combines "thread" (糸) and "well" (井), while "Sala" (紗良) blends "silk" (紗) and "good" (良).

She maintains professional relationships within Starlet Promotion, notably with manager Izumi Watanuki, whom she calls "Izumin." Her return includes performances like "Petit Price Everyday" with others. She participates in the "Gratitude Festival" film sequel but does not compete in the Planet Princess Grand Prix storyline.

Sala Itoi is recognized as the first main character in the Aikatsu! franchise to be a legal adult. Her avatar Sala holds specific distinctions: she was the first main character to become an idol within the series' internal timeline, her Aikatsu Ranking position remains undisclosed, and she is the only main character never depicted losing a battle stage.