Mofurun begins as a silent plush companion gifted to Asahina Mirai by her grandmother, later awakening sentience and speech after aiding Mirai and Izayoi Liko in becoming Pretty Cure. Her speech ends with the signature "~mofu." Visually, she boasts light brown fur, blue eyes, a white stomach patch, and whimsical touches like star-patterned ears and a fuchsia bow clasping a jeweled compact. As Cure Mofurun, her humanoid form retains bear-like traits—curly auburn hair, a prominent bowtie, and a Linkle Stone—while her outfits shift across Ruby, Sapphire, Topaz, and Heartful styles, each reflecting unique motifs such as donut-shaped accents or ethereal wings. Her personality radiates warmth and curiosity, tempered by childlike simplicity. Though prone to gluttony and anxious moments during crises, she demonstrates steadfast responsibility, supporting Mirai and Liko in magical missions and caring for Ha-chan. Her bond with Mirai resembles sisterhood, deepened by shared history, while her connection to Liko grows through their magical synergy. Despite enduring initial harshness from figures like Chikurun, her persistent kindness gradually earns their regard. In *Kiseki no Henshin! Cure Mofurun!*, Mofurun’s desperate wish to stay with Mirai activates the Wishing Stone, unleashing her Cure Mofurun form during a battle against Dark Matter, which manipulates the lonely bear Kumata. Her transformation proves pivotal, allowing direct combat against threats. To reach Kumata—whose rage stems from abandonment—she sacrifices her physical form, temporarily falling lifeless after her Linkle Stone shatters. Mirai, allies, and bystanders reignite her spirit through collective hope, underscoring her symbolism of unity. The conflict resolves with Kumata’s redemption, embraced by fellow bears due to Mofurun’s empathy. Creators intentionally avoid gendered labels for Mofurun, using neutral design elements like pumpkin-shaped trousers in her Cure form. Though early drafts included a female-identifying scene, its exclusion preserves ambiguity, reinforced by merchandise and statements welcoming diverse interpretations. Beyond her series, Mofurun reemerges as Cure Mofurun in the sequel’s finale, reaffirming her transformative abilities. The CG short *Cure Miracle and Mofurun's Magic Lesson!* spotlights her playful magic practice with Cure Miracle, emphasizing her interactive charm. Her journey embodies themes of friendship, selfless sacrifice, and acceptance, bridging human and magical realms. By defying expectations of passivity, Mofurun redefines mascot roles through emotional depth and active agency.