Keiichi Maebara, son of a famous artist, moves to Hinamizawa village with his family in June 1983 after a violent incident in their previous hometown. This incident stemmed from Keiichi secretly using a BB gun to shoot at younger children, accidentally hitting a girl in the eye and hospitalizing her. Overwhelmed by guilt, he confessed to his parents, prompting the family's relocation for a fresh start.
Integrating into Hinamizawa's school club, Keiichi earned the nickname "Magician of Words" through his charisma and rhetorical skill. He frequently employed persuasive tactics and bribery during club games, displaying a competitive streak and occasional perverted tendencies when devising punishment games. Despite his sociable nature, he struggled with social cues, sometimes unintentionally hurting others' feelings, such as when he dismissed Mion Sonozaki's feminine interests, deeply upsetting her.
His early time in Hinamizawa was marked by severe paranoia, particularly during the Onikakushi-hen arc. Learning about unsolved murders linked to the village's "Oyashiro-sama curse," he grew distrustful of friends Rena Ryūgū and Mion. Misinterpreting their concern as a threat—and hallucinating needles in food due to Hinamizawa Syndrome—he killed both with a baseball bat in a psychotic break before dying from self-inflicted throat injuries.
Across subsequent timelines, Keiichi developed fragmented memories of past events. In Tatarigoroshi-hen, his protective instincts toward Satoko Houjou drove him to murder her abusive uncle, Teppei, though this act spiraled into further tragedy. His breakthrough occurred in Tsumihoroboshi-hen, where full recollection of killing Rena and Mion drove him to atone. He prevented Rena's descent into madness by confronting her with empathy, showcasing his growth from isolation to reliance on friendship.
Keiichi became pivotal in altering fate. In Minagoroshi-hen, he rallied villagers to legally rescue Satoko from abuse, averting his prior violent solution. His unwavering belief in overcoming destiny inspired Rika Furude, who had endured century-long cycles of tragedy. This culminated in Matsuribayashi-hen, where his leadership united allies against the conspiracy behind Hinamizawa's curses, securing a peaceful resolution.
Later arcs depict his adulthood. By 1988, he attended university with Rena and Mion, maintaining close but platonic ties despite Mion's implied romantic feelings. The Rei manga reveals he eventually married, fathered a son named Keitarō, and worked as a congressional secretary in Tokyo. Villagers hoped he would leverage political influence to designate Hinamizawa as a world heritage site.
A defining trait is his evolution from a guilt-ridden, isolated figure into a symbol of hope, whose actions proved fate could be challenged through trust and unity.