Yume Kawai, an eighteen-year-old young woman, is about to embark on her first day as a working adult. Through sheer passion and determination, she has secured a position at her dream company, Q-Rop, a renowned manufacturer of fancy goods and beloved character merchandise, including a mascot named Twinkle Kururu that she adores. However, Yume harbors a deep secret: due to a hurtful comment made by a boy during her childhood, she has long suppressed her genuine love for all things cute and fancy. As she begins her professional journey, Yume must confront these hidden feelings and rediscover her true self while working alongside four fellow new employees. Together, this group learns the basic techniques of the fancy goods industry, moving forward step by step in an environment dedicated to creating the world's cutest things.