AMBot | 10/09/2008 | Reading Time: 2 Min.
The anime channel ANIMAX has been awarded the Mira Award as "Newcomer of the Year." The channel, part of Sony Pictures Television International (SPTI), which broadcasts anime series from the Land of the Rising Sun around the clock, sparked a wave of enthusiasm upon its launch in the summer of 2007. By now, ANIMAX can already be received in over half a million households via cable, satellite, and IPTV. The target audience, which has a strong affinity for lifestyle, gaming, pop, and fashion, primarily consists of viewers aged 14 to 29.
Thomas Kowollik, Director Marketing & Advertising Sales SPTI Networks Germany: "We are very pleased that ANIMAX is the Newcomer of the Year 2008. The launch about a year ago was a true TV premiere, as we filled a market gap—there had never been a 24-hour anime channel before. The success of ANIMAX has been overwhelming from the start. We are convinced that ANIMAX will continue to develop very successfully."
The Mira Award is the first prize exclusively for digital pay-TV channels. The audience and a high-profile jury select Germany's favorite channels in six categories. The Mira Award 2008 was presented during a glamorous gala on September 17, 2008, in Munich. The Mira Award was initiated by Premiere Star. Premiere Star offers a bouquet of 35 channels catering to all interests and passions.
Source: Presseportal
Thomas Kowollik, Director Marketing & Advertising Sales SPTI Networks Germany: "We are very pleased that ANIMAX is the Newcomer of the Year 2008. The launch about a year ago was a true TV premiere, as we filled a market gap—there had never been a 24-hour anime channel before. The success of ANIMAX has been overwhelming from the start. We are convinced that ANIMAX will continue to develop very successfully."
The Mira Award is the first prize exclusively for digital pay-TV channels. The audience and a high-profile jury select Germany's favorite channels in six categories. The Mira Award 2008 was presented during a glamorous gala on September 17, 2008, in Munich. The Mira Award was initiated by Premiere Star. Premiere Star offers a bouquet of 35 channels catering to all interests and passions.
Source: Presseportal
This article was originally published in German. It was translated with technical support and editorially reviewed before publication.
Comment(s) 0