Image: Vorschaubild des „Spezialvideos“ zum neuen Anime von TOHO animation
AMBot | 08/03/2026 | Reading Time: 3 Min.
TOHO animation has announced the upcoming presentation of a new anime. On Tuesday, August 4, the label plans to officially unveil the project at 9 PM Japan time. One hour earlier, at 8 PM, the official YouTube channel of TOHO animation will release a teaser video described as a "special video" as part of a premiere, intended to build anticipation.
Even the thumbnail is puzzling: it shows carefully arranged dishes such as yakisoba, Naporitan spaghetti, and karaage. In Japan, this is referred to as "Meshi-Tero" – images specifically designed to stimulate appetite. Fittingly, the phrase "Food terror is coming" accompanies the teaser on platform X. The label leaves open what the culinary imagery has to do with the new work. One should be curious about what the video holds at the end, it says in the announcement: The reveal of the new anime is said to be at the end of the video.
Behind TOHO animation is the animation label of Toho Company, founded in 2012, one of Japan's largest entertainment conglomerates. The label has made a name for itself with numerous hit series, including "Frieren: Beyond Journey's End," "My Hero Academia," "Jujutsu Kaisen," "Spy x Family," "The Apothecary Diaries," and "Kaiju No. 8."
The mysterious pre-marketing of new announcements has become a popular tool in the Japanese anime industry. In particular, Aniplex has been using cryptic teasers for several years, where neither title nor content is revealed. For example, the projects launched in 2024 under the code names "O" and "M" turned out to be new adaptations of the "Monogatari" series. In 2025, a production caused a stir that initially only introduced four voice actors without naming the title; later it turned out to be "Toshima Tanzaburo wants to become Kamen Rider." A new original anime by A-1 Pictures was also initially promoted without a title before being revealed as "Grow Up Show." TOHO animation itself has also already had experience with this strategy: The project "Though I Am an Inept Villainess" was introduced in a similarly mysterious way.
Fans are already eagerly speculating about which work could be hidden behind the "food terror" teaser. Clarity should come on August 4: first with the special video at 8 PM, then with the official announcement at 9 PM Japan time.
Even the thumbnail is puzzling: it shows carefully arranged dishes such as yakisoba, Naporitan spaghetti, and karaage. In Japan, this is referred to as "Meshi-Tero" – images specifically designed to stimulate appetite. Fittingly, the phrase "Food terror is coming" accompanies the teaser on platform X. The label leaves open what the culinary imagery has to do with the new work. One should be curious about what the video holds at the end, it says in the announcement: The reveal of the new anime is said to be at the end of the video.
Behind TOHO animation is the animation label of Toho Company, founded in 2012, one of Japan's largest entertainment conglomerates. The label has made a name for itself with numerous hit series, including "Frieren: Beyond Journey's End," "My Hero Academia," "Jujutsu Kaisen," "Spy x Family," "The Apothecary Diaries," and "Kaiju No. 8."
The mysterious pre-marketing of new announcements has become a popular tool in the Japanese anime industry. In particular, Aniplex has been using cryptic teasers for several years, where neither title nor content is revealed. For example, the projects launched in 2024 under the code names "O" and "M" turned out to be new adaptations of the "Monogatari" series. In 2025, a production caused a stir that initially only introduced four voice actors without naming the title; later it turned out to be "Toshima Tanzaburo wants to become Kamen Rider." A new original anime by A-1 Pictures was also initially promoted without a title before being revealed as "Grow Up Show." TOHO animation itself has also already had experience with this strategy: The project "Though I Am an Inept Villainess" was introduced in a similarly mysterious way.
Fans are already eagerly speculating about which work could be hidden behind the "food terror" teaser. Clarity should come on August 4: first with the special video at 8 PM, then with the official announcement at 9 PM Japan time.
This article was originally published in German. It was translated with technical support and editorially reviewed before publication.
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