AMBot | 10/14/2002 | Reading Time: 2 Min.
With Hamtaro, success returned, or something like that? The brand-new anime series "Hamtaro" achieved a market share of around 27% and became the second-best anime broadcast during its premiere.
Here is the official CTM report:
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On September 23, 2002, the time had finally come: the first episode of the Japanese anime series HAMTARO aired on RTLII and captivated nearly every third child between the ages of 3 and 13 who was watching TV at that moment. With a market share of 27.1%, HAMTARO was also the second-best anime broadcast that afternoon between 1:00 PM and 5:00 PM. By now (up to and including October 8), the children's market share has stabilized at around 20%, meaning that over 165,000 children follow the little hamster's adventures every day. Happy faces at RTLII and among the licensees, who will soon be launching the first products. Leading the way is main licensee Hasbro, whose elaborate toy line will hit the shelves by the end of October (see also www.hasbro.com/hamtaro/). New additions to our list of licensing partners include Paul Günther GmbH & Co. KG, Eggenfelden, with kites, as well as the Italian toy company Mondo S.P.A. with play balls in all sizes, bringing the number of official licensing partners up to 20 companies. Not bad for the little hamster gang, right? And to ensure effective product placement in stores, Gorius Druck und Service GmbH, Vendersheim, will soon be offering all licensees and retailers eye-catching HAMTARO point-of-sale (POS) materials in all sizes and shapes. As a HAMTARO licensee or retail partner, take advantage of this opportunity and present the adorable little critters at the POS with a unified appearance. You'll see—it's worth it!
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Here is the official CTM report:
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On September 23, 2002, the time had finally come: the first episode of the Japanese anime series HAMTARO aired on RTLII and captivated nearly every third child between the ages of 3 and 13 who was watching TV at that moment. With a market share of 27.1%, HAMTARO was also the second-best anime broadcast that afternoon between 1:00 PM and 5:00 PM. By now (up to and including October 8), the children's market share has stabilized at around 20%, meaning that over 165,000 children follow the little hamster's adventures every day. Happy faces at RTLII and among the licensees, who will soon be launching the first products. Leading the way is main licensee Hasbro, whose elaborate toy line will hit the shelves by the end of October (see also www.hasbro.com/hamtaro/). New additions to our list of licensing partners include Paul Günther GmbH & Co. KG, Eggenfelden, with kites, as well as the Italian toy company Mondo S.P.A. with play balls in all sizes, bringing the number of official licensing partners up to 20 companies. Not bad for the little hamster gang, right? And to ensure effective product placement in stores, Gorius Druck und Service GmbH, Vendersheim, will soon be offering all licensees and retailers eye-catching HAMTARO point-of-sale (POS) materials in all sizes and shapes. As a HAMTARO licensee or retail partner, take advantage of this opportunity and present the adorable little critters at the POS with a unified appearance. You'll see—it's worth it!
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This article was originally published in German. It was translated with technical support and editorially reviewed before publication.
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