Konami advertising on bus and train (Japan)

In overcrowded Tokyo, it's hard to launch advertising campaigns that still feel original. That's why Konami's approach seems downright brilliant:

Characters from well-known anime and games by Konami will now be displayed on buses and trains, traveling through the streets as part of the new campaign. Of course, only as prints on the outside of the vehicles. ;)

So far, characters from Sakura Taisen The Movie and Tokimeki Memorial 3 are planned.

The Sakura Taisen campaign starts on November 1 and will last about 3 months.

It promotes the movie, which premieres in Japan on December 22. http://sakura-taisen.com/sakura_movie/ad_bus.html

At the same time, starting in the morning, the Tokimeki Memorial 3 bus and train will tour Tokyo for a year.

http://www.konami.co.jp/cp/toki3/bus_train/bus_train.html

Newspartner: Animenewsservice.com