AMBot | 03/17/2025 | Reading Time: 2 Min.
Aniplex and Crunchyroll have formed a strategic alliance through the joint venture HAYATE to strengthen global anime production. The company will develop exclusive content for Crunchyroll, combining Aniplex’s expertise in anime production (e.g., Demon Slayer) with Crunchyroll’s global distribution platform and access to over 120 million users. The goal is to create high-quality, internationally oriented series and films tailored to appeal to fans worldwide. By pooling resources, production will be accelerated, and Crunchyroll’s competitiveness against streaming giants like Netflix will be enhanced. At the same time, Sony, the parent company of both firms, leverages synergies in merchandising, gaming, and film.
This article was originally published in German. It was translated with technical support and editorially reviewed before publication.

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