"Licca-chan to Mahō no Kuni" centers on Licca Kayama, an ordinary 11-year-old girl who discovers a magical world after encountering a mysterious talking rabbit named Usa. This world, known as the Magical Kingdom, is under threat from the evil Queen Dela, who seeks to drain its magical energy to sustain her own power. Licca learns that she is the chosen "Magical Princess," destined to save the kingdom by awakening the dormant magic within herself and her friends.

Licca is joined by her classmates and friends, including the resourceful Maki, the kind-hearted Yui, and the energetic Rika. Together, they embark on a journey to collect seven magical gems, each representing a different virtue such as courage, kindness, and hope. These gems are essential to restoring balance to the Magical Kingdom and defeating Queen Dela. Along the way, the group faces various challenges and adversaries, including Dela's minions, who attempt to thwart their progress.

The narrative explores themes of friendship, self-discovery, and perseverance as Licca and her friends grow stronger through their shared experiences. Licca's transformation from an ordinary girl to a confident leader is a central focus, as she learns to harness her inner strength and inspire those around her. The series balances moments of adventure and action with heartfelt interactions, emphasizing the importance of teamwork and trust.

The Magical Kingdom itself is a vibrant and imaginative setting, filled with fantastical creatures and enchanted landscapes. The contrast between the magical realm and Licca's everyday life highlights the duality of her journey, as she navigates both worlds while striving to fulfill her destiny. The story culminates in a climactic battle against Queen Dela, where Licca and her friends must unite their powers to protect the Magical Kingdom and ensure its future.