Novu Moru is a major character in the anime B-Daman Fireblast, having originally appeared as a key figure in its predecessor series B-Daman Crossfire. In Crossfire he served as the main antagonist, but his role shifts to that of a valuable ally in Fireblast. He is portrayed as a patient and cunning strategist who uses his intellect and calculated methods to support his comrades. Once recognized as one of the very best B-Shots from the South Block, Novu Moru approaches every battle with a calm, deliberate mindset, relying on reason and strategic planning rather than brute force to outmaneuver opponents. His B-Daman partner is Strike Dragren, a reflection of his methodical fighting style.

Physically, Novu Moru is a young boy with gray hair cut to ear length and green eyes. His personality is marked by cool-headedness and a penchant for scheming, yet in Fireblast he redirects these traits toward helping the WBMA and its allies in their conflict against the Grand B-Master, Roma Day. He proves himself an effective spy during the series, gathering intelligence and orchestrating plans that aid the heroes. His motivations evolve from a more antagonistic pursuit of power to a cooperative desire to see justice prevail, marking significant character development across the two series. His key relationships include his partnership with Strike Dragren, his collaboration with the WBMA faction, and his opposition to Roma Day and those who threaten Crest Land. Notably, his ability to remain composed and think several steps ahead makes him a formidable B-Daman battler and a crucial asset in the overarching struggle.