Alma Jinnai is a powerful and deeply conflicted young magician, the twin sister of Yuuma Jinnai and daughter of Fealina. Following her mother's death during the resealing of a forbidden artifact called the Battest, Alma was taken in by Jewelina, the ruler of Jewel Land, as a foster child. A profound misunderstanding about the circumstances of her mother's death and her forced separation from her twin brother led Alma to harbor resentment and a desire for revenge against Jewelina. She is characterized by a bitter, vengeful, and solitary nature, convinced of the righteousness of her mission to revive her mother and reunite her family, which leads her to justify using any means necessary, including dark magic. Despite her cold exterior, she genuinely loves her family and treasures the few friends she allows herself to have, such as Akari Sakura. Alma initially appears as a mysterious figure observing the protagonist Akari, later entering the Jewel Star Grand Prix under the alias Laiya, her hair having turned white after absorbing some of the Battest's power. She is partners with two Jewelpets: Diana, whom she created herself, and Opal. Alma wields formidable magic that rivals even Jewelina's, and when she is near her twin brother Yuuma, her power becomes virtually infinite, though using it continuously drains her life force. After being consumed by the Battest's power, she is ultimately saved by Akari and, in the series' climax, successfully seals the Battest, sacrificing her own magic to revive Diana, Opal, and her mother Fealina. This act reunites her family. In the OVA, she lives in the human world with her mother and brother, attends junior high school alongside Akari and Yuuma, and runs a family flower shop, though she remains somewhat withdrawn and struggles with forming bonds with others.