Akira Aoi balances life as a high school student and a fashion model, recognized for her long wavy orange hair, fair skin, dark brown eyes, and attractive appearance. Publicly, she cultivates a cute and bubbly image, frequently using the catchphrase "Aki-lucky." This persona sharply contrasts with her true nature revealed in WIXOSS battles, where she exhibits sadistic tendencies, psychologically tormenting opponents through manipulation and brutal remarks. Her initial drive as a Selector, partnered with the LRIG Piruluk, stems from a deep hatred of fellow model Iona Urazoe and a wish to ruin Iona's life.

Frustration mounts as Akira suffers defeats against Hitoe Uemura and Yuzuki Kurebayashi, culminating in a third loss against Iona. This defeat causes her wish to backfire, leaving a large scar on her face that ends her modeling career, marking a bitter and vulnerable turning point. Subsequently, she acquires a new LRIG, Milulun, and develops psychological dependence and obsessive devotion towards Ulith, who manipulates Akira's emotional state to ensure compliance.

By the conclusion of selector spread WIXOSS, Akira collaborates with Iona, signaling a shift in their relationship. She possesses a book detailing Blue Demand deck strategies, indicating her continued engagement with the game. In Lostorage conflated WIXOSS, Akira reappears as a Selector, still modeling and participating in the new Selector Battles, now utilizing a Blue Demand deck that reflects her adaptation and persistence within the game despite past trauma.