This character, commonly called the "Bookstore Owner," is actually Furuhonichi no Kamisama, the God of the Used Book Market. This deity ensures the circulation of books throughout the market, guaranteeing accessibility for all readers. Despite a childlike appearance, the god possesses divine knowledge of every book's interconnectedness within the market.
Furuhonichi no Kamisama displays a mischievous and playful nature, frequently pulling pranks on market stall owners like removing price tags from overpriced books. These seemingly disruptive acts serve the serious purpose of preventing hoarding and promoting fair distribution. The character sports short black hair with prominent front strands, wears a long white and yellow striped shirt, and dons a purple cape.
During the used book festival, the god identifies rare books hoarded and overpriced by the collector Rihaku. After Otome discovers the deity removing price tags, the god reveals their true identity and enlists her help. Together, they orchestrate the redistribution of Rihaku's entire rare book collection back into the market at reasonable prices. This intervention coincides with Senpai winning a spicy food eating contest to claim Otome's childhood book *Ratatatam* from Rihaku's collection.
The god's actions directly catalyze the resolution of the book festival subplot, ensuring all books except *Ratatatam* return to public circulation. This highlights the character's dedication to equitable access and the belief that books inherently belong to the community rather than private collectors.