Movie
Description
Kakeru Jūōin, born Kazuo Jūōin, adopted his current name to reject his family's expectations. As heir and senior managing director of the Jūōin conglomerate, he simultaneously navigates student life. Witnessing corporate corruption within his family's business fueled profound distrust in others and skepticism about love, driving his enrollment at Edel Rose Academy to investigate genuine emotional bonds.

He initially cultivates a flirtatious, attention-seeking image, prioritizing popularity and female admiration, often labeled "charai." This persona conceals a more diligent core: he rigorously assists his father with corporate tasks, excels academically, and possesses a sincere passion for Prism Shows. He actively hides these earnest qualities, including otaku hobbies like anime and action figure collecting, to protect his crafted exterior.

His technological innovations include developing the Prism System and Prism Watches, funded by Jūōin Holdings. Corporate conflict erupts when Executive Director Sanada accuses him of betraying the company by sharing the Prism System with rival Schwarz Rose, part of a plot to remove him from leadership. This underscores his fight to assert authority against internal opposition while safeguarding his creations.

As a Prism Star, his performances feature the "Cyalume Change," a mid-show transformation into neon attire, and signature jumps like "Kakerunomics Fund" and "One Night Heaven." His solo song "Orange Flamingo" and duets such as "VI VA VACANCES" with Shin embody his flamboyant stage identity. He meticulously rehearses elaborate dates with peers like Taiga Kōgami, analyzing emotional reactions to perfect his "heart-fluttering" techniques, blending calculated charm with theatricality.

Maintaining dual roles despite a chaotic schedule averaging only 2–3 hours of sleep nightly, his journey reveals gradual vulnerability when corporate betrayals or peer interactions challenge his guarded nature. This fusion of calculated charisma, hidden earnestness, corporate resilience, and emerging fragility defines his character arc.