Naaden is the owner of the armor shop that serves as the central setting of the series. He is an adult male with short dark hair and blue eyes. As the proprietor, he is responsible for the shop’s inventory and pricing, though his relaxed attitude toward business often leads to financial difficulties — he tends to sell items at very low prices, which forces his new employee Kautz to try to manage the shop’s finances. Naaden’s personality is easygoing and somewhat carefree, and he seems more interested in the comedic interactions with customers and staff than in running a profitable enterprise. His motivations are not deeply explored; he appears content to run the shop in his own unorthodox way. Naaden is the father of Lilietta, who also works at the shop and sometimes joins in the family business. His key relationships are with his daughter and with Kautz, whom he hires early in the story. Over the course of the series, Naaden shows little personal development, as the narrative focuses on episodic comedy rather than character growth. His notable abilities include a knowledge of the armor stock — particularly the revealing pieces that appeal to female adventurers — and a knack for making questionable but amusing decisions that drive many of the shop’s situations.