TV-Series
Description
Hajime Yanagida established the women's fashion brand "HAZIME YANAGIDA". Previously a designer at Mille Neige, he met agency president Kenji Fujito and his daughter Chiyuki there. Yanagida initially studied architecture at Kenzou University but switched to fashion design after creating a runway inspired him, leading him to enroll at Geika University of Fashion.

Yanagida possesses a stern, abrasive, and demanding personality, known for working subordinates to exhaustion and harshly criticizing newcomers. He maintains a perfectionistic attitude towards his designs. A traumatic incident during his student days, where he accidentally sewed his finger with a sewing machine, resulted in a lasting fear of needles. Consequently, he relies on expert patterners and seamstresses to realize his visions and wears thick gloves when handling marking pins. Despite his overbearing exterior, he shows underlying kindness and mentorship towards those he respects, particularly Ikuto Tsumura, whom he employs part-time after Kenji Fujito's recommendation.

Yanagida achieved early success at the Tokyo Collection but struggled for broader recognition. Determined to elevate his profile, he shelved his independent brand to become a lead designer at Aphro I Dite. There, he gained significant acclaim through successful shows in New York and Paris, emerging as a promising young designer. During this period, he continued mentoring Ikuto Tsumura, who worked under him. Yanagida emphasizes the necessity of ambition and competitive drive in the fashion industry to endure challenges like production demands and client expectations. He also advocates for leveraging personal connections to create opportunities, contingent on individuals proving their worth through results and hard work.

Yanagida's relationship with Ikuto evolved from employer-mentor to professional acknowledgment. After a joint exhibition where Ikuto's work for the "Aphro I Dite novice" line surpassed Yanagida's contributions, Yanagida formally recognized Ikuto's capabilities and terminated their working relationship. This act of firing affirmed Ikuto's independence and growth, underscoring Yanagida's commitment to fostering talent while maintaining exacting standards.