Touma Ibuki is Matsuri Hibino's childhood friend and neighbor, apprenticing at her family's sweet shop. He embodies kindness and sincerity, consistently prioritizing emotional support for Matsuri, especially during challenges like her FreshFest loss. In his civilian form, he possesses sharp green eyes and short dark brown hair. His Primagista transformation alters his appearance dramatically: his hair turns red with a single blue highlight, accented by dark brown eyeshadow and pink lipstick. His deep bond with Matsuri forms his primary emotional anchor, motivating his actions to encourage her aspirations within PriMagi. Separately, he maintains an enigmatic connection with Hughie, a mysterious blue wolf acquainted with Myamu. Hughie initiates most of their interactions, and despite the ambiguity surrounding their link, they establish the musical unit "TrutH." As part of this unit, Touma performs the song "Don't be Afraid," marking his official entry into PriMagi performances. His name carries contextual meaning: "Ibuki" (伊吹) potentially references Italy or implies "that one," incorporating "buki" (吹) meaning "blow" or "breathe." "Touma" (橙真) combines "tō" (橙) for "bitter orange" and "ma" (真) for "true" or "reality."