"Kawaii Tanuki mo Raku ja nai" centers around the life of a young tanuki named Raku, who struggles to navigate the challenges of being a supernatural creature in a modern human world. Raku, despite his adorable appearance, faces constant hardships due to his inability to fully transform into a human, a skill essential for blending into society. His partial transformations often result in comedic mishaps, such as retaining his tanuki ears or tail, which complicate his daily life and interactions.

The story explores Raku's efforts to coexist with humans while maintaining his tanuki identity. He forms a bond with a kind-hearted human girl named Haru, who becomes aware of his true nature and supports him in his endeavors. Haru’s acceptance of Raku contrasts with the skepticism and fear exhibited by others, highlighting themes of acceptance and the struggle for belonging. Raku’s journey is further complicated by other supernatural beings, including rival tanuki and yokai, who either aid or hinder his progress.

Throughout the series, Raku’s growth is depicted through his attempts to master his transformation abilities, his deepening friendship with Haru, and his efforts to protect his newfound human connections from supernatural threats. The narrative balances humor and heartwarming moments with occasional tension, as Raku faces both mundane and extraordinary challenges. The interplay between the human and supernatural worlds serves as a backdrop for exploring themes of identity, perseverance, and the importance of understanding and empathy.