Alexander Lloyds is an employee of the Apollon Media corporation, where he serves as the manager for the heroes Kotetsu T. Kaburagi, also known as Wild Tiger, and Barnaby Brooks Jr. His birthday is September 23. In his professional role, he approaches the hero industry from a pragmatic, business-oriented perspective, focusing on corporate reputation, financial incentives, and marketability. Early on, he is dismissive of the veteran hero Kotetsu, viewing him as obsolete or as an accessory to the more popular Barnaby, and often responds to complaints by coldly offering resignation as an alternative. Following the defeat of the villain Jake Martinez, however, he becomes friendlier and shows a newfound respect for Kotetsu’s quick thinking and abilities, even discouraging him from quitting. When Apollon Media’s ownership changes hands to Mark Schneider, Lloyds acts as an intermediary, carrying out directives such as promoting the heroes back to the First League and later delivering the news of Kotetsu’s termination. In these situations, he displays sycophancy toward the new owner while also advising Kotetsu to face reality. Despite his professional severity, a key revelation is that he keeps his work life separate from a large family: he has a wife and five children, and his drive for career advancement and financial security is motivated by the need to provide for them. He does not possess any superhuman powers or NEXT abilities, relying instead on administrative and managerial skills.