Raymond McGuire holds a high-ranking position within the global crime syndicate Inferno, operating specifically from Los Angeles. His family name is sometimes incorrectly spelled "McGwire" in adaptations. As a Colombian drug lord, McGuire commands instant obedience from other Inferno members through his calculated and reserved nature. His primary goal is consolidating total control over Los Angeles to reshape the city according to his own vision of improvement.

McGuire displays a highly stylized and egocentric personality, intensely focused on appearance, aura, and self-presentation. This manifests in unconventional fashion choices, including lilac or purple hair extending to his chest, distinctive yellow eyes, and a consistent preference for wearing suits. He deliberately places himself at the center of attention, exhibiting unconventional habits like indulging in champagne baths during crucial negotiation sessions.

Despite these idiosyncrasies, McGuire functions as a proficient strategic leader within Inferno. He maintains overarching oversight of operations and executes decisive, destructive maneuvers against rival criminal organizations.