Description
Gideon Graves, born Gordon Goose in North Bay, Ontario, Canada, attended West Ferris High School. Adolescence brought social ostracization due to his awkward appearance, oversized glasses, ill-fitting clothing, and unfashionable hair. Peers mockingly dubbed him "Fearless" for his constant "No Fear" t-shirts. A pivotal moment occurred when he presented a meticulously crafted twelve-point business plan to ask out a popular girl, resulting in public ridicule by the entire school and his subsequent move away.

He reinvented himself as Gideon Graves, a wealthy music mogul and founder of the Chaos Theatre, operating under the alias "G-Man." His fortune stemmed from "the Glow," a psychic power enabling emotional manipulation and subspace access, claimed as the source of his millions. This ability influenced consumer behavior or directly manipulated individuals, with Gideon remaining its sole master.

He met Ramona Flowers at a New York party. While Ramona developed genuine feelings, Gideon treated the relationship as an experiment, intentionally inflicting her with the Glow. When Ramona attempted to leave via a breakup letter, he intercepted her. An emotional surge activated the Glow, causing her to vanish into subspace. Gideon then posted a drunken Craigslist rant, attracting Ramona's six other exes. He formed the League of Evil Exes to control Ramona's romantic future and orchestrate revenge.

Gideon surveilled Scott Pilgrim and Ramona through subspace highways, altering Scott's memories to associate his likeness with high school rival Simon Lee. He manipulated events behind the scenes, advising Todd Ingram to use vegan powers against Scott and taunting Scott via phone to schedule his demise. His psychological tactics included using the Glow to induce arguments between Scott and Ramona and invading Ramona's mind to manifest as a god-like figure.

In combat, he wielded a pixelated katana, often concealing backup weapons in unconventional places like Envy Adams' dress. His abilities included levitation, agility, and subspace manipulation. During the final confrontation at the Chaos Theatre, he cryogenically preserved six former girlfriends in capsules, intending to add Ramona as the seventh. After stealing Scott's "Power of Love" sword and impaling both Scott and Ramona, he was defeated when Scott attained the "Power of Understanding." A combined strike destroyed his physical form, exploding him into coins worth $7,777,777.

Other media depict different defeats. The film shows him hosting a battle of the bands while leading the League. After killing Scott with a katana hidden in his cane, Scott resurrected via an extra life and, with Knives Chau's assistance, defeated him using the "Power of Self-Respect". The video game portrays him as a three-phase final boss: initially "Super Gideon," then a grotesque giant form "Gigadeon Graves," and finally a robotic suit. His defeat reveals the battle was a simulation. The anime series offers an alternate path: after Scott's disappearance, Gideon lost control of the League to Matthew Patel and was ousted from his media empire. Reconnecting with high school classmate Julie Powers under his original identity, Gordon Goose, he abandoned his vendetta against Ramona and entered a relationship with Julie.

Personality-wise, Gideon exhibited arrogance, calculated cruelty, and a façade of charm. He derived satisfaction from psychologically breaking confident partners, maintained delusions of entitlement, and viewed past lovers as possessions. His actions stemmed from deep-seated misogyny and an inability to accept personal fault in failed relationships. He despised losing control, leading to chronic insomnia mitigated by excessive caffeine consumption. Rumors among acquaintances speculated he might be a vampire due to his nocturnal presence, hypnotic influence, and enigmatic aura, which he never addressed.