Alice is a young girl who tumbles into a mysterious castle after an accident, afflicted by amnesia regarding her past and identity. Exploring this dreamlike realm, she encounters Deemo, a silent entity who plays the piano, and discovers scattered books symbolizing fragments of her lost memories. Her appearance, known as "Little Girl," features long hazel hair, a white dress with a black collar, black leggings, red boots with white cuffs, and black gloves. As she interacts with Deemo, piano melodies cause a large tree to grow, representing her journey toward awakening.
Within the castle, the Masked Lady opposes Alice, claiming her presence disrupts the peace. This figure is later revealed as a manifestation of Alice's own psychological defenses, embodying her fear of confronting traumatic memories. Their conflict mirrors Alice's internal struggle between seeking truth and avoiding pain. Her exploration gradually restores her memories, culminating in the revelation that she is comatose following a car accident. Deemo is unveiled as the spectral manifestation of her brother, Hans, who died shielding her during the collision. The castle represents Alice's subconscious mind, where her memories and emotions take physical form.
Awakening in a hospital, Alice confronts the loss of her brother and understands her time in the castle was a coping mechanism. Her physical appearance shifts to neater hair, a blue dress with white accents, white leggings, and black shoes, symbolizing her return to reality. This transition reflects her acceptance of Hans's death and the unresolved grief she carries. In later narratives like the *Forgotten Hourglass* DLC, Alice reconciles her fragmented personas—the inquisitive Little Girl and the protective Masked Lady—through repeated dream cycles. This process allows her to reframe traumatic memories into less distressing forms, facilitating emotional healing. The DLC concludes with her achieving peace between these aspects, enabling personal growth.
The manga *DEEMO -Sakura Note-* and the film *Memorial Keys* depict Alice as a troubled high school student, haunted by recurring melodies tied to forgotten memories. Supported by friends Sania and Rosalia, she navigates academic life while subconsciously seeking connections to her past. These stories highlight her determination to uncover truths despite warnings of emotional repercussions. The film introduces elements like "Memorial Keys" that unlock memory fragments and integrates characters like Mirai and the Nutcracker, who aid her journey within the castle's dream logic.
Across all media, Alice exhibits curiosity, resilience, and loyalty, driven by a subconscious desire to reclaim lost connections. Her development illustrates a continuum from vulnerability to acceptance, emphasizing themes of memory, loss, and reconciliation. Integrating her dream experiences into waking life empowers her to honor Hans's legacy through music and emotional resilience.