Lala forms one half of Sanrio's Little Twin Stars, created alongside her younger brother Kiki. Debuted in 1975, she hails from Star World, a distant celestial realm, and appears as a star being resembling a human child. Her birthday is December 24, shared with Kiki. Lala typically sports pink hair – though early depictions occasionally showed blonde – and adorns star-themed accessories, including a signature star-shaped hair clip. Her standard outfit features a yellow dress and blue shoes.
Personality-wise, Lala shines as cheerful, optimistic, and nurturing, often acting as the protective older sister to Kiki. The Little Twin Stars embark on a mission to spread dreams, hope, and happiness throughout the universe. Their stories frequently involve fantastical journeys across space or through magical settings, emphasizing kindness and wonder. Lala enjoys close friendships with fellow Sanrio characters like Hello Kitty and My Melody, joining them in group adventures and celebrations.
As an enduring Sanrio icon, Lala appears widely across merchandise, animations, and spin-off media. Her core design, personality, and backstory have remained unchanged since her introduction.