Kazuomi Hirasawa leads Eden of the East, an organization that began as a small recycling group and grew into a successful business built around an advanced image recognition system for identifying people in photos, usable on mobile devices. This technology resulted primarily from the contributions of other members, especially Saki Morimi and Mikuru "Micchon" Katsuhara. Hirasawa readily credits their talents and hard work for the group's success, openly admitting his own reliance on them and lack of inherent skills. His driving goal is creating a sustainable paradise for NEETs, motivating the group's activities and expansion. After Akira Takizawa vanished following the missile incident, Hirasawa showed concern for Saki's well-being and actively supported her search. Under his leadership, Eden strategically developed its business operations to generate resources specifically for finding Akira. He coordinated the group's examination of logs from Akira's Seleção phone, uncovering details about other Seleção activities and the manipulation of Akira's public identity. Hirasawa exhibits a protective and cautious leadership style. When Saki first brought Akira into the group, he acted helpfully while simultaneously prioritizing security, discreetly gathering information on Akira due to underlying trust concerns. His vigilance continued as Eden monitored escalating actions by other Seleção players in the game to "save Japan," especially after Akira reappeared under a new identity with erased memories. He remained consistently involved in the group's core mission and operational decisions, including officially integrating Yutaka Itazu as a full member during Saki's search in New York.