M is the in-game name of Goushi Asougi, a main character in the Sword Art Online Alternative: Gun Gale Online series. In the real world, Goushi is a man of average height who was once overweight and unfashionably dressed. He became infatuated with a waitress named Kanzaki Elsa after visiting the café where she worked. His infatuation escalated into stalking, and he memorized her daily routes to follow her without being noticed. When Elsa was attacked by a salaryman, Goushi intervened and was injured. She brought him to her apartment to treat his wounds, but once inside, she revealed she had been aware of his stalking. She tied him up, verbally abused and beat him, then released him with a threat. After that night, Elsa forced him to become her de facto lover and assistant, requiring him to come whenever summoned. Over time, as he carried out errands for her, Goushi lost weight and became her manager. He enjoys being useful to her and genuinely loves her, despite the abusive dynamic. His real-world height is around 175 cm, but in the virtual world of Gun Gale Online, his avatar stands over 190 cm tall. He is skilled in medium- to long-range combat and especially proficient as a sniper. His in-game alias M likely derives from his real surname's initial. M is a member of various Squad Jam teams: during the first Squad Jam he competed with the team LM, the second with PM4, and the third with LPFM, the team formed by Pitohui that also includes LLENN and Fukaziroh. His motivations are largely tied to his devotion to Pitohui, as he supports her goals and participates in battles at her behest. He is calm, practical, and capable, providing tactical support and covering fire for his teammates. His relationship with Pitohui is central to his character; he is her manager, longtime friend, and loyal companion, though their history is marked by coercion and obsession. Over the course of the story, M develops from a timid stalker into a more confident and physically fit individual, though his subservience to Pitohui remains. He does not undergo a radical personality shift but becomes more competent and reliable as a fighter. His notable abilities include expert marksmanship with a sniper rifle, strategic positioning, and the ability to remain calm under pressure, making him a valuable asset in team battles.