"Love Bitch" centers on the life of Riku, a high school student who becomes entangled in a series of romantic and comedic misadventures after a chance encounter with a mysterious girl named Aoi. Aoi, who is known for her sharp tongue and manipulative tendencies, quickly earns the nickname "Love Bitch" among her peers due to her ability to twist situations to her advantage, particularly in matters of the heart. Despite her reputation, Riku finds himself drawn to her unpredictable nature and begins to navigate the complexities of their relationship.

The plot unfolds as Riku and Aoi form an unlikely partnership, with Aoi offering to help Riku win the affection of his long-time crush, Yuki, in exchange for his assistance in her own schemes. However, their arrangement becomes increasingly complicated as Riku begins to develop genuine feelings for Aoi, while she struggles to reconcile her manipulative tendencies with her growing attachment to him. The series explores themes of trust, vulnerability, and the blurred lines between love and manipulation, as both characters confront their own insecurities and the consequences of their actions.

Supporting characters, such as Riku’s best friend, Haruto, and Aoi’s rival, Sora, add depth to the narrative, often serving as foils or catalysts for the central relationship. Haruto provides a grounded perspective, frequently questioning Riku’s decisions, while Sora’s competitive nature creates tension and comedic moments. The interplay between these characters drives much of the series’ humor and emotional weight, as alliances shift and misunderstandings abound.

Throughout the story, the dynamic between Riku and Aoi evolves, with moments of genuine connection punctuated by Aoi’s tendency to retreat into her manipulative persona. The series balances lighthearted comedy with more introspective scenes, particularly as Aoi’s backstory is gradually revealed, shedding light on the reasons behind her behavior. By the end, the narrative reaches a resolution that underscores the importance of honesty and emotional growth, as both Riku and Aoi confront their feelings and the impact they have on each other.