"Tamayura" is a slice-of-life anime series that centers on Fuu Sawatari, a high school girl who moves back to her hometown of Takehara, Hiroshima, after the death of her father. The story explores Fuu's journey of healing and self-discovery as she reconnects with her childhood memories and the people of her hometown. Fuu has a deep love for photography, a hobby she inherited from her father, and the series often highlights how her camera becomes a tool for capturing the beauty of everyday life and processing her emotions.

Fuu is joined by her close friends: Kaoru Hanawa, a cheerful and energetic girl; Maon Sakurada, a reserved and thoughtful classmate; and Norie Okazaki, a bubbly and slightly clumsy friend. Together, they navigate the ups and downs of adolescence, forming a tight-knit group that supports one another through personal challenges and shared experiences. The narrative also introduces other townspeople, including Fuu's mother, Chihiro, and her older brother, Kou, who play supportive roles in her life.

The series is divided into multiple parts, beginning with the original OVA, followed by two seasons of the TV anime and a final film series. Each segment builds on Fuu's growth, both as a photographer and as a person, while also delving into the lives of her friends and their individual struggles. Themes of friendship, family, and the passage of time are woven throughout the story, with a strong emphasis on the quiet, reflective moments that define the characters' lives. The pacing is gentle, focusing on small, meaningful interactions and the beauty of ordinary moments, making it a heartfelt and introspective series.