Lysandre, founder of Lysandre Labs, presents a charismatic and innovative public image. During a stage demonstration featuring his Pyroar, he seemingly endures its Flamethrower attack, revealing this as a holographic illusion powered by his Holo Caster technology, showcasing his role as a tech visionary. Privately, he holds a deep commitment to preserving the Kalos region's natural beauty, believing this justifies extreme measures and revealing a calculating, uncompromising nature. His actions include initiating a secret project to harness the destructive power of the legendary Pokémon Yveltal to achieve his vision of a "beautiful" world. Pyroar serves as his primary Pokémon, consistently appearing outside its Poké Ball. It participated in the public demonstration, using Flamethrower to highlight Lysandre's technology and power.