A magic camera that causes any woman photographed with it to become sexually aroused and disinhibited falls into the hands of Ryohta, a photography-loving university student. After he impulsively takes a picture of the haughty model Hashimoto Mai, she reacts in an unexpectedly sensual way, and he ends up hired to shoot her portfolio. As he uses the camera, he discovers its power works on every female subject: a shy cosplayer named Ruka sheds her reservations under the lens, and the city's hidden and not-so-hidden desires come into focus. The narrative follows Ryohta as he navigates this escalating harem situation, where his subjects become increasingly forward and demand more than just photography. Later, a reporter named Shimadani from the public relations department uncovers the secret of the camera and threatens to expose it, forcing Ryohta to photograph her as well, which leads to her becoming another willing participant in the unfolding situation. The story is set in contemporary urban Japan and revolves around Ryohta's interactions with the women brought into his orbit by the camera's supernatural effect.