Serena, a central figure in the Pokémon franchise, debuted as a player character in *Pokémon X and Y*. In the anime, she journeys alongside Ash Ketchum through Kalos, pursuing her ambition to earn the title of Kalos Queen as a Pokémon Performer. Their connection traces back to childhood, when Ash aided her after she lost her way at Professor Oak’s summer camp—a meeting that later inspires her decision to travel with him.
During the events of *Pokémon the Movie: Hoopa and the Clash of Ages*, Serena joins Ash’s group in Dahara City, confronting the mythical Hoopa. Her Braixen plays a pivotal role in channeling fire energy to reconstruct the Prison Bottle, essential to containing Hoopa’s chaotic forces. This underscores her proactive contributions to the team’s efforts in critical moments.
Throughout the *Pokémon XY* anime, Serena evolves from an uncertain beginner to a self-assured performer, visually reflected in her evolving hairstyle and outfits. After achieving growth in Kalos, she departs for Hoenn to advance her career, sharing an emotional goodbye with Ash. Her later cameo in *Pokémon Ultimate Journeys: The Series* sees her motivating a fellow character to embrace Pokémon Contests, reinforcing her mentorship role.
In the games, Serena appears as either a protagonist or rival, often accompanied by Fennekin and its evolved forms. She features in *Pokémon Masters EX* alongside Braixen and as a collectible trophy in *Super Smash Bros.* Manga adaptations, including *Pokémon Adventures*, introduce a counterpart named Yvonne Gabena, while film-related manga mirror her animated storyline.
Serena’s design, inspired by the French term *serein* (meaning "calm"), complements her poised demeanor. The anime subtly portrays her romantic interest in Ash, culminating in a farewell kiss—a narrative rarity for the series. This dynamic, dubbed "Amourshipping" by fans, spurred broader conversations about romantic themes in children’s programming.
Her cross-media presence—spanning games, anime, and print—showcases a versatile character balancing artistic aspirations with collaborative heroism, cementing her as a multifaceted icon within Pokémon’s expansive universe.